I don't think this will turn out to be much more than a quick nostalgia cash grab. In fact I'm certain of it. Shame those idiots in licensing demanded conformity to the current Trek packaging style, bet they will lose sales from that. Target has had a "nostalgia" end cap for about a year now where they have several identical-to-original-issue items. From colorforms to My Little Pony, Strawberry Shortcake, Gumby, Stretch Armstrong, and more. These seem like the next offerring on the same endcap. And that packaging update will clash with the gimmick hard.
Interesting thought, I envisioned these being in the collector section that's usually in/near electronics where they sell the Funko and McFarlane stuff. In any case I expect these to stick around long enough to get some good clearance prices. Not sure I can see getting these even when they get to the $5 price range though.