Did anyone expect Star Trek: The Next Generation to be hugely popular with fans of the classic crew back in the 80's? Not at all yet that series reinvigorated the franchise and brought in an entirely new fan-base, of which I'm sure many of us were brought up on.
I think what we have here is a matter of history repeating itself. What TNG did for Star Trek was broaden it's appeal and entice an entirely new fanbase whilst keeping a number of original fans willing to accept change and this is exactly what is happening now...
What you are doing is comparing apples to oranges, or perhaps more like apples to rocks. I think we can all agree that the essence of Trek has always been best captured in the TV medium and not the films. As special effects spectacles, the films must cast a wider net to draw in larger audiences to justify the expenses. As such they tend to follow your typical hero, villain, actionactionaction pattern. The weighty philosophical stuff and the ambiguous morality stuff and the deep character development stuff always takes a back seat to meeting the wider audience's sensibilities.
What TNG did, with its more ponderous and less emotional characters, its unconventional sense of conflict (none between main characters), its increased frequency of hard sci-fi plots, etc, was actually to make Star Trek more Star Trek than TOS often was, IMO. In an era where TOS had already pioneered the territory of television sci-fi, TNG had an easier time of delivering a "cerebral" type of programming than it did by no fault of its own.
What these new movies are doing, and really what Trek movies have always done with just a few exceptions, is falling back on your cookie cutter action movie model. As much as I like seeing variations on a theme, with all of the superhero films, Star Wars films, Star Trek films, Oblivions, Bonds, etc, etc, how many times do we really need to see the same thing over and over? Ohhh, but it's fun to see it happen in the Trek universe, right? Meh. I've seen it happen before enough for my tastes. There were 10 other movies, each one beloved by me 10 times more than ST09. I like to see a variety of stories in the Trek universe, not the same one over and over.
The "new fan base" you speak of will lean more toward people who like blockbuster action spectacles, and less toward people who look for true science fiction. That's the complete opposite of the fan base that grew out of TNG.
You seem to understand, in the Select thread, we didn't love Picard because he fired a phaser and was a fast talker, we loved Picard because he had the patience to break communication barriers when his universal translator was broken...to live an entire lifetime as another man to learn about an alien culture...to repeatedly resist a Cardassian brainwashing with all of his mental and physical strength. These plots, you put them in a movie, and suddenly "BOO, THAT MOVIE WAS JUST LIKE AN EPISODE" (see also: Insurrection). Nope, the movie has to be an action spectacle with all the tropes or people aren't happy.