Solving the problems of pre-orders
#21
Posted 02 June 2009 - 06:20 PM
#22
Posted 02 June 2009 - 06:48 PM
#23
Posted 02 June 2009 - 06:55 PM
When the scalpers jump ship it won't matter. Beast Man and He-man took a good while to sell out - about as long as Mattel was thinking ALL the figures would sell out. So even if it dwindled back down to the hard core fans who bought those first two releases (and I doubt it will) Mattel would still be making the money they expected. Mattel has said numerous times that the majority of people ordering are only buying 1 or 2 figures. It seems like the speculators are a very small part of the market. Even with 100 or so Zodacs on Ebay, that's a small fraction of the thousands they've sold.
I think the important thing to remember about a subscription is that it wouldn't be a lump sum... at least not in my head. I couldn't pay for all that in one go. But getting it debited automatically each month seems okay.
#24
Posted 02 June 2009 - 07:02 PM
#25
Posted 02 June 2009 - 07:30 PM
#26
Posted 02 June 2009 - 07:57 PM
I gather they considered the last few years worth of TNG & DS9 as their risk period, & they have no interest anymore.
#27
Posted 03 June 2009 - 10:16 AM
Rick w/NFC: "now, that said, as someone else mentioned, if you are not 100% committed to buying it, don't pre-order, really as simple as that... it might affect the product getting produced, but then no one loses if one changes their mind, or their economic situation changes, etc..."
Of course no one is "in business to lose money" as we all know...I hope Rick can acknowledge that we could be 100% committed to a product but a six to eighteen month delay can present changes that no one can predict for customer and retailer.
I stopped pre-ordering the minute I figured out my financial situation would only allow for immediate purchases. Since then, all the figures I'm actually interested in having have been canceled...and I suspect more cancellations are on the way.
Aside from repeated apologies, does AA/DST have a response to this? Are they aware that these delays correlate directly to their pre-order numbers? If so, what is keeping them from addressing this? If not, what more can we do to make them aware? The impression I have now is that they feel burdened with this license and are hoping that their behavior will lead to the eventual cancellation of the line. I would love to know if this is true or not.
They have said that they don't want to lay blame and that is why they don't share details. I know when I'm in a restaurant and my food is delayed, I very much appreciate being told that there was a mistake with my order or the lunch rush is slowing down the kitchen...it puts me at ease as a consumer and when I was a waiter I know it helped my tip and my relationship to my guest telling them the truth and the status of things. I think that if AA/DST is serious about maintaining this line then they should be upfront with us about the status of the license, including the delays. At least we would understand better what is happening.
Another problem with pre-orders in these economic times, which is something I offer to Rick but I imagine it is the size of his operation that restricts this, is that I may not be able to afford the entire wave, but do want specific figures. For example, I don't need any more Kirks. Period. I already have bought more than I wanted to try and support the line. I do want Rand and Chapel, so even though the cost may be more, I will try to find a retailer I can purchase these figures from individually. The same may go for the Borg line, assuming its not canceled. I want the 7 of 9s and the Borg Queen but don't need any more drones. I'm saving for characters that matter to me.
Rick...do you have any suggestions for us or for AA/DST that might solve these problems?
#28
Posted 03 June 2009 - 10:40 AM
It is nice to know that your food is delayed, but if everytime you go to the same restaurant your food is delayed every time and on most times the waitor does address the issue but also comes back 3-4 times to tell you its still delayed. Really I could care less WHY it is delayed but the bottom line is that the constant delays affect customer buying habits. At some point saying the cook is too backed up or there was a factory issue isnt good enough. I just want the product released on time or adjust your projections for estimated release. Really did anyone actually believe the initial estimates of release for the ENT-D? Needless to say DST has some pretty good "food" and if it were any other restaurant I definately wouldnt be going back.
#29
Posted 03 June 2009 - 12:03 PM
Rick w/NFC: "now, that said, as someone else mentioned, if you are not 100% committed to buying it, don't pre-order, really as simple as that... it might affect the product getting produced, but then no one loses if one changes their mind, or their economic situation changes, etc..."
Of course no one is "in business to lose money" as we all know...I hope Rick can acknowledge that we could be 100% committed to a product but a six to eighteen month delay can present changes that no one can predict for customer and retailer.
I agree, and it is ashame that the current state of both the economy and the Star Trek action figure collecting community is in this position...
preorders are the "new" barometer....without them, folks are not willing to take as much risk, when the reward seems to no longer be there
there are a myriad of reasons for the delays and cancelations, and I don't think they will drastically change anytime soon, though I hope they do...
they are upfront, but remember, the end consumer is not really DST's customer...we, the retailer are...sometimes, reasons like oil prices, or factory issues, or approval issues, etc are disclosed to us...other times, there really is no reason given (though, some suspect it is financially motivated)...
Rick...do you have any suggestions for us or for AA/DST that might solve these problems?
we used to offer singles...the problem today is that singles are cost prohibitive when you add in shipping and processing costs...
we can ship 4-5 figures now for $8.95 (used to be $5)... it litterally can cost $8.30 to ship 1 figure to CAL from FL....so, folks are generally ok with adding $8.95 onto a 4-5 figure purchase ($2 or so per fig) but most are NOT ok adding $8 to the figure price, in the form of shipping costs...
rick
#30
Posted 03 June 2009 - 12:21 PM
I was reviewing your "History" site with the photos of the various lines and you listed the TOS Wave 5 as AA/DST's "Thank You to the Fans." Is this the writing on the wall as far as this line goes? I'd hate to think so, but I'm preparing myself for that. I'd love to be proven wrong.
Again...thanks for your input and communication with us.
#31
Posted 03 June 2009 - 12:23 PM
But materials are sourced and costs locked many months prior to product production. That's what the big manufacturers do anyway. They have long term contracts with their material suppliers so that while there might be an increase in price, it is gradual and does not spike suddenly. I guess DST's product runs are so small that they don't have long term contracts with any one factory or supplier, and have little say in how and when their products are manufactured.
#32
Posted 03 June 2009 - 12:24 PM
...has DST considered doing exclusive figures and offering them on their website, similar to what Mattel is doing with the Masters of the Universe and DC Universe lines? Perhaps even having a lower production number and offering them at $25 plus shipping to collectors? You can keep the numbers at between 1000 to 2000, and go into production in a different way. Maybe produce 12 figures in one production run to keep the MOQ, but only release one figure at a time, through your website, one each month. This way, you could guarantee complete crews, say like all the Voyager crew or all the DS9 crew, because everything will already be made. A lot of people might be more inclined to buy into a series if they know they will definitely be able to get a complete set. Plus you can get these out on a regular basis, on time, all year long. Big sellers like TOS, captain
#33
Posted 03 June 2009 - 12:26 PM
Yeah, waited since 1991 for a toy HK and it turned out to be junk!
#34
Posted 03 June 2009 - 12:30 PM
A monthly figure will only work if there are no production issues or delays. DST will have many many hurdles to overcome for such a plan to be successful.
#35
Posted 03 June 2009 - 12:55 PM
#36
Posted 03 June 2009 - 05:38 PM
...has DST considered doing exclusive figures and offering them on their website, similar to what Mattel is doing with the Masters of the Universe and DC Universe lines? Perhaps even having a lower production number and offering them at $25 plus shipping to collectors? You can keep the numbers at between 1000 to 2000, and go into production in a different way. Maybe produce 12 figures in one production run to keep the MOQ, but only release one figure at a time, through your website, one each month. This way, you could guarantee complete crews, say like all the Voyager crew or all the DS9 crew, because everything will already be made. A lot of people might be more inclined to buy into a series if they know they will definitely be able to get a complete set. Plus you can get these out on a regular basis, on time, all year long. Big sellers like TOS, captain
#37
Posted 03 June 2009 - 05:39 PM
hello all...
You would actually be suprised just how much product is produced and sold to their international customers...it is sometimes a substantial quantity of any given production run
rick
#38
Posted 04 June 2009 - 02:08 AM
I think the writing is definitely on the wall for DST's Trek license. They got quite the paradoz happening with the whole preorder/barometer thing they've got going on. I understand why they do it but I just don't think it's a very good measure of what the market is like if the toys aren't being shopped to major retailers. Let's be honest (and I'm not the first person to say this) but DST has known for a long time that the new Trek movie has been coming out and they should've had their products out in the market to take full advantage of that. A lot of the retailers around where I live have carried, and sold out of, the new PM Trek stuff. If DST had got their stuff out there, I'm positive they would've caught a lot of the action. Their Trek items are a lot more appealing than the PM ones but you just don't see them anywhere.
I'm very disappointed that we have incomplete lines. And it really seems to be just a few here and there (forgetting baddies like Dukat, etc). We finished TOS, TNG (the core 7 crew) and the TWOK lines. We missed out on Hoshi and Phlox from ENT (yeah, I know that was AA but still...), we are missing Quark and Bajoran Kira (and some would argue Jake) from DS9 and it seems very unlikely that we will get any VOY crew (and I was looking forward to them the most). Even if another company was to start over and make new figures, I'd be very wary about buying them because I wonder whether we'd come across the same problems. I think the same thing happened to PM when they originally when they held the license. We got all these different characters from TNG spread out across all these waves and they weren't all core crew in their TV uniforms. But as they started to reach the end of the license, PM released a full DS9 and VOY crew in one wave!! How good was that!? We got our core crew and everything else was an added bonus.
This is what DST needs to do. I have bought so many figures that I didn't want/need to support this line in the hope that more characters I actually wanted would get made and they are all being cancelled. I don't want any other TOS figures but if I don't buy them, I might not get my 7 of 9 or whoever else.
I hope you're wrong too because if this is DST's "Trek swansong" I would like them to fill in the gaps they've missed as a thank you to the people that have supported them all the way and collected everything. Apart from a complete VOY crew (obviously) I'd like to see a wave with Quark, Bajoran Uniform Kira, Jake (maybe), Hoshi and Phlox so we can finish off our core crews and then leave it be. I'd happily pre-order those, regardless of how much it'd cost me in postage!!
#39
Posted 04 June 2009 - 12:13 PM
#40
Posted 04 June 2009 - 03:32 PM
As well, they should include advertisements regarding their Toys R Us waves. As I've read Trek threads on other message boards I've seen quite a few people confused when someone mentions finding DST Trek at TRU. If they got the word out about that more than more revenue could be coming from that, and TRU would want to buy more from DST.
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