To be sure, your on the "enthusiast" end of the spectrum... but most parents I know look for stuff their kids want... but don't spend the time researching them like you might... basically many look for whats hot because their kid is excited about some fad. So yeah parents seek out the fads.. but as you pointed out there is soooo much more product that comes out and there just aren't that many parents that go look periodically at the toy isle w/o their kids to get a gauge of whats there.
Toys R Us stores closing down
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