The biggest difference between Trek and Wars is that all of Wars comics, novels, cartoons, etc. are treated as canon and part of the complete universe. Trek/Paramount (now CBS) has NEVER taken novels or comics into consideration in production of onscreen content. And I seriously doubt they ever will. It WOULD be nice because I'd love to see the DS9 continuation novels turn into canon. (*sigh* I miss that show more and more these days )
And where have all the fans gone? Ironically I think there are a lot of fans who are reluctant to buy from purely online markets. Also I have to wonder about economic considerations as well. i.e. peeps like me are now POH (that's poor for the uninitiated) compared to income we were making in the 90's and early 00's.
I disagree completely. Authors are constantly writing over each other. Case in point the Mirror Universe has so many different variations its hard to keep track of them all. Just recently some normalcy came about with the various relaunches and it seems like there may be a singular vision in place. Im not sure if Lucas ever acknowledged that stuff other than the movies is "canon" but he sure keep a tight reign on it to make sure that there is a singular vision and that authors have to work within guidelines. I wish Star Trek could have something like that too where we have a "continuing mission" per se.
Im hoping that this focus group does a lot of good for Star Trek merchandise. Keep those good ideas coming!