It seems to me that part of the reason Abrams went off to do Star Wars was because of marketing issues surrounding CBS and Paramount over Star Trek.
It seems as though marketing for Into Darkness was better this time round (certainly overseas) but the lack of merchandise this time round really showed, so far KREO is all we've been given and distribution of those sets has been SHOCKING. With Hasbro and DST doing Marvel products successfully in tandem do you now think that DST should be allowed to do product based on the JJ Abrams movies?
I would say yes they should. It's working great for Marvel products from DST who make both original comic book and movie versions of Marvel's super hero's - appealing to the hardcore long time comic book fans as well as the newcomers coming in off the back of the movie's. Giving DST the rights to produce toys from all aspects of Star Trek would in my opinion bring both new and old together under one scale and one style allowing Star Trek fans and casual fans of both or either Trek's to buy and collect the most definitive Star Trek toy line since Playmates 90's line.
DST have also an established line and more importantly an established Star Trek fan base collecting their product (all be it some of us bitch and moan about Picard Select from time to time). Adding the most recent Star Trek's to that line would only drive sales and improve the profile of the line to "outsiders" and casual fans that may not be aware of DST's current Star Trek line.
There is another reason why I think DST should be given the rights... DST are limited at the moment to only the most generally iconic aspects of Trek. That means a lot of TOS and TNG product but less for DS9 - Enterprise. Now I'm just guessing but If DST were given the rights to JJ Abrams Star Trek movies, the profits made from those toys could be used to make more product from the shows which receive very little attention right now.