I thought this was interesting:
http://news.yahoo.co..._nm/us_starwars
"Star Wars" had record toy revenue for non-movie year
Started by pickard, Feb 06 2011 06:32 PM
17 replies to this topic
#1
pickard
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Posted 06 February 2011 - 06:32 PM
#2
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Posted 07 February 2011 - 11:05 AM
Not surprising really. Hasbro and LEGO continue to be popular brands for consumers providing quality and variety to fans for all ages and of all levels of fandom. It just makes me think that CBS Consumer products either don't care about Star Trek all that much or just simply haven't got a clue how to market it. It's articles like this that makes me wish that Lucas had bought the Star Trek franchise...
One great movie and they think that there's nothing else to do to ensure it's longevity among the younger generation.
It's quite sad because it's not like the Star Trek universe is barren of things that could be used to market the franchise to a younger audience.
I can only think that Paramount and CBS are looking at the Batman franchise as a model to base their Star Trek franchise on. It seems that way with the spoon-feeding of the franchise since "Star Trek" in 2009. I can only wish for a complete assault on the market in 2012 with Hasbro, Lego and other big name companies coming in to stamp Star Trek firmly onto kids christmas lists - especially with Lucas releasing Star Wars 3D... and not to even mention Sony's Spider-Man, WB's The Dark Knight Rises, The Hobbit and potentially Superman: The Man of Steel all being released in 2012.
My fingers are firmly crossed for more of an effort from CBS and Paramount.
One great movie and they think that there's nothing else to do to ensure it's longevity among the younger generation.
It's quite sad because it's not like the Star Trek universe is barren of things that could be used to market the franchise to a younger audience.
I can only think that Paramount and CBS are looking at the Batman franchise as a model to base their Star Trek franchise on. It seems that way with the spoon-feeding of the franchise since "Star Trek" in 2009. I can only wish for a complete assault on the market in 2012 with Hasbro, Lego and other big name companies coming in to stamp Star Trek firmly onto kids christmas lists - especially with Lucas releasing Star Wars 3D... and not to even mention Sony's Spider-Man, WB's The Dark Knight Rises, The Hobbit and potentially Superman: The Man of Steel all being released in 2012.
My fingers are firmly crossed for more of an effort from CBS and Paramount.
#3
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Posted 07 February 2011 - 05:00 PM
With The Clone Wars being on it's not that surprising, though. Granted, it's a pretty awful show, but it appeals to kids fairly well and that's more worthwhile than a movie that can eventually be forgotten about.
#4
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Posted 07 February 2011 - 05:18 PM
QUOTE (Jedigreedo @ Feb 7 2011, 06:00 PM) <{POST_SNAPBACK}>
Granted, it's a pretty awful show...
We'll have to agree to disagree there, but you make a good point that the show keeps the property out there, so it's not the same as the years between the movies.
#5
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Posted 07 February 2011 - 08:00 PM
Myself and my five year old are now collecting Star Wars. Wars is not my first love but I like the characters enough to collect them, since Trek has pretty much petered out. I am not getting into the 3/3/4 or 6 inch debate, but one thing I wish DST would have done was to use ball joint elbows instead of cut upper arms. It is a far more realistic look and movement.
#6
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Posted 07 February 2011 - 08:25 PM
I only collect the astromechs and I have to say Hasbro makes getting my money easy. They have a bad habit of packing these darn things with other items that I have to purchase. Making them build-a-figures was ingenious. And the most recent inclusion of an EXCLUSIVE in the clone wars rise of Boba Fett was quite annoying as that set set Santa Claus back almost $100 on sell.
I'm still debating if I'm truly going to collect clone wars droids though. They look too different from the Saga stuff.
I'm still debating if I'm truly going to collect clone wars droids though. They look too different from the Saga stuff.
#7
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Posted 07 February 2011 - 08:50 PM
Star Wars was what reeled me into the whole sci-fi genre back when I was a kid. Hard to believe it's been a part of my life for over thirty years! Everything Hasbro and George Lucas are doing is securing the longevity of the franchise. Clone Wars is playing an important part in keeping Star Wars hot right now. The animated series has some well written story arcs that add greater depth to the Star Wars universe, but they can only squeeze maybe another two seasons in there before it starts to overlap the time frame in which the Clone Wars actually took place. Could a Star Trek animated series similar to Clone Wars animation style capture the imaginations of children? I think CBS really needs to look further into this. A little Star Wars marketing 101 might be just what the doctor ordered.
#8
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Posted 08 February 2011 - 02:35 AM
Star Wars is essentially scraping the barrel but it's working.
The future of the Star Wars franchise is no different from the recent past,
Lucas is releasing all 6 films in 3D which are sure to be hugely appealing, especially the original trilogy. There's a live action show coming out in the not to distant future, games, toys and other merchandise all continues to flood out.
Paramount's attempts at modelling the Star Trek rebirth on that of the Batman rebirth isn't the way to go. Star Trek isn't Batman.
What Paramount and CBS need to do is this:
Give licenses to quality and well known global brands: Hasbro, Lego, Adidas/Nike etc...
Begin development of an Animated series with the emphasis on adventure to be shown on Nick. This series could either jump from prime to alternate universe or remain in the new universe Abrams has created (which would be my choice) since the possibilities are endless and it's a chance for Star Trek to start all over again and also this is about bringing in a NEW, younger generation into the universe.
The Star Trek universe is a rich and diverse place with exciting ships and aliens, characters and stories. Like Lucas has done with Star Wars, the Trek universe has to be explored fully - Book's by DK would be a real boost.
Video games for PS3, Wii, Xbox and PC are a MUST - The Force Unleashed was a tremendous success and with all the technology out there, Star Trek should be on the front line being produced for the gaming world and making an impact like Halo and Call of Duty have both done - it's not impossible for this to happen, it just takes imagination from the right people.
The most important thing of all is that CBS and Paramount along with Bad Robot throw away the book on how to approach Star Trek. They have done the reboot successfully, the prime timeline is all but been wrapped up and tucked away, it's now time for the powers that be to begin embrace their new direction and create a new franchise based on all the qualities the first movie gave us.
The emphasis has to be on bringing new fans, younger fans into the fold - you simply can not do that with just one movie - this isn't 1977, nor is it a super-hero movie that had remained just as popular with a mainstream audience even through the neon-soaked Batman & Robin era.
since 2009, Star Trek is essentially a new franchise based on an original concept - they need to throw everything at it in a concise and focused manner to secure it's rightful dominance as a leading Sci-Fi brand and as something kids just can't go without.
My God Doctor Who and BBC Worldwide are doing a better job at making something that was essentially laughed at in the 90's hugely successful. It dumfounds me as to why CBS and Paramount, two of the largest entertainment businesses on the planet, can't see the wood through the trees.
The future of the Star Wars franchise is no different from the recent past,
Lucas is releasing all 6 films in 3D which are sure to be hugely appealing, especially the original trilogy. There's a live action show coming out in the not to distant future, games, toys and other merchandise all continues to flood out.
Paramount's attempts at modelling the Star Trek rebirth on that of the Batman rebirth isn't the way to go. Star Trek isn't Batman.
What Paramount and CBS need to do is this:
Give licenses to quality and well known global brands: Hasbro, Lego, Adidas/Nike etc...
Begin development of an Animated series with the emphasis on adventure to be shown on Nick. This series could either jump from prime to alternate universe or remain in the new universe Abrams has created (which would be my choice) since the possibilities are endless and it's a chance for Star Trek to start all over again and also this is about bringing in a NEW, younger generation into the universe.
The Star Trek universe is a rich and diverse place with exciting ships and aliens, characters and stories. Like Lucas has done with Star Wars, the Trek universe has to be explored fully - Book's by DK would be a real boost.
Video games for PS3, Wii, Xbox and PC are a MUST - The Force Unleashed was a tremendous success and with all the technology out there, Star Trek should be on the front line being produced for the gaming world and making an impact like Halo and Call of Duty have both done - it's not impossible for this to happen, it just takes imagination from the right people.
The most important thing of all is that CBS and Paramount along with Bad Robot throw away the book on how to approach Star Trek. They have done the reboot successfully, the prime timeline is all but been wrapped up and tucked away, it's now time for the powers that be to begin embrace their new direction and create a new franchise based on all the qualities the first movie gave us.
The emphasis has to be on bringing new fans, younger fans into the fold - you simply can not do that with just one movie - this isn't 1977, nor is it a super-hero movie that had remained just as popular with a mainstream audience even through the neon-soaked Batman & Robin era.
since 2009, Star Trek is essentially a new franchise based on an original concept - they need to throw everything at it in a concise and focused manner to secure it's rightful dominance as a leading Sci-Fi brand and as something kids just can't go without.
My God Doctor Who and BBC Worldwide are doing a better job at making something that was essentially laughed at in the 90's hugely successful. It dumfounds me as to why CBS and Paramount, two of the largest entertainment businesses on the planet, can't see the wood through the trees.
#9
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Posted 08 February 2011 - 04:34 PM
This thread has nothing to do with Star Trek so lets please keep that out of this discussion. Please open a new thread for that discussion should you want to pursue it. Anything further replies or comments will simply be deleted without another warning.
#10
pickard
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Posted 08 February 2011 - 05:39 PM
QUOTE (TheHSBR @ Feb 8 2011, 05:34 PM) <{POST_SNAPBACK}>
This thread has nothing to do with Star Trek so lets please keep that out of this discussion.
Actually, I posted the link to the article, because it does have to do with Star Trek and the greater action figure market and fits right in with our many conversations about both.
#11
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Posted 08 February 2011 - 06:09 PM
There are plenty of other threads to discuss Trek and what needs to be done, what could be done, etc. The title of this thread is about a Star Wars discussion if you'd like to change the title to match whatever your intent was, then please PM me and we can get it changed. It would also need to be moved from the Everything Else category to the Trek discussion category. As it stands this a Star Wars discussion because the article only talks about Star Wars.
#12
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Posted 09 February 2011 - 09:06 PM
See in that case I'm thinking General Discussion in Random Thoughts. Say the word and I will snap my magic mouse!! aww heck I'll just do it........BAM!!!!!!
#13
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Posted 10 February 2011 - 01:05 AM
Can someone please explain to me why this was moved out of the Everything else section? This is what you have under that forums description: "If it's not one of the above, an action figure, or even Star Trek, post about it in this area. Star Gate, BSG, Lost in Space, Dr. Who ect...". So wouldn't this thread, about Star Wars, fall under that category?
#14
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Posted 10 February 2011 - 10:29 AM
Pickard said "because it does have to do with Star Trek and the greater action figure market and fits right in with our many conversations about both"
This means to me that is is a discussion on " the greater action figure market " and not just Star Wars action figures, nor Star Trek ones, but a discussion on sales of action figures. Therefore, a general discussion and not a figure discussion. I did leave a link from the source forum though to aid in people that want to participate.
Now, I'll try to go on topic,
I am amazed time after time about how sales for Star Wars have been going almost nonstop since 1977. I don't get it. I mean yeah I like Star Wars, but it's almost like Lucas made a deal with the devil. We discuss how many Kirks have been made, but Vader was Vader, Luke was Luke. At least Kirk wore many different uniforms ect.....
This means to me that is is a discussion on " the greater action figure market " and not just Star Wars action figures, nor Star Trek ones, but a discussion on sales of action figures. Therefore, a general discussion and not a figure discussion. I did leave a link from the source forum though to aid in people that want to participate.
Now, I'll try to go on topic,
I am amazed time after time about how sales for Star Wars have been going almost nonstop since 1977. I don't get it. I mean yeah I like Star Wars, but it's almost like Lucas made a deal with the devil. We discuss how many Kirks have been made, but Vader was Vader, Luke was Luke. At least Kirk wore many different uniforms ect.....
#15
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Posted 10 February 2011 - 11:01 AM
What amazes me is how they can release secondary characters over and over and still have them sell. What impresses me even more is that they can consistently produce large scale items like ships/tanks every quarter. In a market that can barely supprot a simple vehicle, Star Wars is producing a 2 ft tall AT-AT walker. Thats impressive.
#16
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Posted 10 February 2011 - 11:08 AM
Same here. I mean are parents buying them for kids, because it was staff they had as kids? Or, does their sales look so good because the market for other collectibles is so far down?
What's the second biggest selling line?
What's the second biggest selling line?
#17
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Posted 10 February 2011 - 01:15 PM
QUOTE (TheHSBR @ Feb 10 2011, 12:01 PM) <{POST_SNAPBACK}>
What amazes me is how they can release secondary characters over and over and still have them sell. What impresses me even more is that they can consistently produce large scale items like ships/tanks every quarter. In a market that can barely supprot a simple vehicle, Star Wars is producing a 2 ft tall AT-AT walker. Thats impressive.
Its impressive but not at all surprising. Star Wars toys have become a bigger part of the Star Wars franchise than the movies themselves. More to the point, the toys Hasbro produce are built to a very VERY good quality and this has been my argument time and time again - in times that are tight, people will buy quality over crap. I've bought both the Big Millennium Falcon and the AT-AT and I couldn't be happier with them. The thing that drew me to them (a casual fan of Star Wars and not at all a collector of Wars toys) is that they are event toys - you know you have TV series/episodes/films that are not to be missed - well these big toys are the equivalent, these are impressive toys that belong in the hall of fame of toys along with the Jurassic Park Compound, Tracey Island from Thunderbirds (circa 1993), the TNG Bridge play-set and the original Power Rangers Megazord from 1992 as well as many other large scale toys. They just simply can't be passed up.
I for one am waiting for the new FX lightsabres coming out this year - Hasbro unlike any other toy company aside from Hot Toys really go to lengths in making the release of their toys an important event, they have a way of building the anticipation for something and keeping collectors and kids engaged with their product and it pays off.
#18
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Posted 10 February 2011 - 01:32 PM
Lucas is definitely a marketing genius and Hasbro is great at cranking stuff out. Luckily for them though, the kids outweigh the collectors. Otherwise, they might run into the same problems Playmate Toys did with the Trek license with the constant reissues. Still, it make sense when you think about it. With the new show, it is bringing in the new fans, but still catering to the old fans with the retro stuff. What better way to start Star Wars with your kids than showing them the toys you grew up with? Star Wars is a vast universe and with every remaster new characters are forged.
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