I'm sorry but I think I just threw up in my mouth a little after watching that.... I'm not happy.... Sorry for complaining .... I just am not happy with this trailer..
Trust me, you're not alone. I finally had the chance to watch the trailer tonight, and like Worf, I was not a merry man after seeing it. The first teaser (not the first proper trailer, but the first teaser trailer,) is supposed to make people want to see a film on impulse after only seeing the teaser once; this teaser did the exact opposite. The problem with it is that it's inherently set up to fail, as the people who this sort of trailer appeals too are the people who aren't even going to give anything with the words "Star Trek" in it the time of day, and the people who are clammoring for Trek are the ones most likely to be repulsed by said trailer. Paramount would have honestly been better off catering to Trek fans to whip them into a frenzy, knowing full well that they'd drag all of their friends to see this thing, and would be able to rope in plenty of non–Trek fans who might give Trek a shot as well. This is something that Disney actually did perfectly with the trailer for TFA: they put it together in a way that was meant to sell the film to Star Wars fans instead of pandering to the lowest common denominator, and it got them plenty of casual viewers because they embraced what Star Wars has always been instead of running from it. They're not going to get the people like my girlfriend who hates Star Wars, (but likes Star Trek,) and instead of trying to, Disney handled the initial teaser for TFA the way they should have. Paramount took the exact opposite approach to a somewhat predictable reaction. This really should have been the second or third trailer for the film, after one that felt more like traditional Star Trek, at which point it probably would have received a much better reaction.
My initial reaction to the trailer: BLECH! Simon Pegg and Justin Lin need to write "Star Trek is not The Fast & The Furious" on a chalboard 5,000 times Bart Simpson style.
My reaction after watching the trailer a couple more times: "Okay, that doesn't suck as much as I thought it did the first four times I saw it." There are little things that are easier to appreciate the second, third, fourth, and fifth time through, but the action dial needs to be cranked down about 12 notches for anyone to pick up on them. Even the use of Sabotage didn't quite hit me until the third time that I saw the trailer and realized what the song was. (Granted, it would have been remotely funny if there had been at least one reference to "Sabataage" thrown in for a laugh, although unlike Abrams who didn't realize he had an awesome reference hiding under his nose, Lin and Pegg are clearly giving a nod to Trek XI; I just think a nod to Shatner's pronounciation of the word would have taken it to the next level.) The trailer doesn't quite invoke the reaction it should have, but it's not terrible, and I certainly won't use it as the sole basis for whether or not I see the film. If Abrams were still hands–on with the previous writing team, I would have felt very differently though.
Hmm, not quite sure how I feel about it. It's weird to me that they would already destroy the new Enterprise, but it does look like it is.
I'll wait until we learn more about the actual plot, but I'll still be seeing it regardless.
I also agree that it seems weird to destroy the new Enterprise, (even if this is set a few years after the last film,) primarily because it just seems like the exact type of thing that the film should be avoiding. I could totally understand blowing up the warp nacelles, if only to replace them with ones that didn't look like giant hair–dryers, but blowing up the whole ship seems like it's taking a page out of Into Darkness's flawed playbook in the "if it exists, it can explode category," and one of the things that the JJ–verse has been critcized for rather heavily is the waton and gratuitous destruction of starships for the sake of destroying starships. (Yes the Prime Universe did this too, and it was criticized for it as well, particularly when said ship was named "Defiant," and a replacement was ready just in time for DS9's finale.) While my initial reaction to the trailer was not positive, I will still see the film. I just think that whoever put the trailer together was wildly out of touch with what it should have been, and that this would have been better suited for a second or third trailer, or even a first TV trailer after we'd gotten a more accurate glimpse of the movie.
Very true that trailers can make any movie seem worse than it might be. We definitely need to see more to start to get a real picture of what to expect.
While this is true, it's worth pointing out that you're more likely to see a great trailer for a craptastic movie than you are to see a terrible trailer for a good movie. I agree that we need to see more to make a determination either way, but this is not the right foot for the film to be starting off on. Paramount is botching the promotion of the film, and that's not a good thing, not when Trek fans who hated STID are fully expecting proof that the next film will be worse, and at first glance, this seems like it would validate their viewpoint. (Under more scrutiny it doesn't, but teaser trailers are all about the immediate reaction after they're first seen, and a bad one can be a real headache for a potentially good movie or TV show. While it wasn't the only thing that did it in, one of the things that caused Firefly to suffer during its initial run was trailers that were wildly out of context with the show. Don't even get me started on what happened with John Carter, and the fact that it should have been promoted as John Carter of Mars from day one.)
http://www.polygon.c...n-into-darkness
Looks like Lin is "politely ignoring" the events that happened in Into Darkness. I find that amusing.
This gives me quite a bit of hope for "Beyond." The further it gets from ID, the better. Granted, the trailer should have taken the same cue and "politely ignored" the kind of trailers used for the previous two Trek films.
Simon Pegg had a quote about the trailer:
"It was very action packed. I was…it was surprising. I found it to be kind of…the marketing people sort of saying ‘everybody come and see this film, it’s full of action and fun’, when there’s a lot more to it than that. I didn’t love it, because I know there’s a lot more to the film. There’s a lot more story, and a lot more character stuff, and a lot more of what I would call ‘Star Trek stuff.’ But, you know, they’ve got to bring a big audience in, they’ve got to bang the drum. So to Star Trek fans, I’d say hang in there, be patient."
from trekmovie.com
On one hand, I'm glad to see Simon Pegg basically saying "the trailer is not indicative of what the film will be like," but on the other hand, I feel bad that he already has to defend the film from an inept marketing team, and worse that said inept marketing team completely screwed the pooch on this one. I'd have been fine with this trailer at some point, but having it as the first one just felt like it was hitting on everything from STID that left a bad taste in my mouth the first time through, and that's not what I want to see when I'm looking toward the next Trek flick. To alter a Homer Simpson quote a bit, "Less zappin', more yappin'!" A bit more dialogue would have shown that the movie isn't just Star Trek: Warp Speed Overdrive, and would have probably gotten a much better reception. Once that was done, running a trailer like this would have left everyone laughing and in a good mood to see the film.
I'm remaining rather neutral and calm for now.
It looks like it might be a fun film and be enjoyable. Pegg and Lin are infinitely preferable to Orci and Abrams - Lin might be best known for Fast, Furious Films, but he has also directed some of my favourite episodes of Community and some very cerebral episodes of True Detective (among a lot else, I'm sure).
There's even a part of me that's excited about seeing this film...
But it's not the part that usually gets excited about Star Trek. There's a palpable shift in my approach to Beyond... I'm genuinely treating it like it's not Star Trek, and so it therefore doesn't matter if it continues to sh*t on canon, to be low-brow, and to not look anything like Star Trek... because, to me, it simply isn't. This isn't me denying anything - I'm kind of surprised at how natural this reaction is. I didn't think about it, I just watched the trailer and was totally un-bothered. When I tried to find out why... it was because I don't feel like it's Star Trek any more.
STID really hurt me... I think I am now Star Trek Beyond caring about the JJverse.
I won't be seeing this in the cinema, but I will see it.
Ditto for me on the neutral and calm factor. I keep reminding myself that the production crew is different, and that this film might not be what it looks like in the trailer; I just hope that I'm right, and that this isn't another STID style let–down.
I agree that this looks like it'll be fun and enjoyable, although I just wish we'd seen a bit more about the story. While I completely agree that Pegg and Lin are infinitely preferrable to Orci and Abrams as far as Trek is concerned, (Abrams is great as Star Wars, and Orci has his high points too,) virtually anyone would be preferrable to Orci and Abrams at the helm of Trek. Berman and Braga writing together would almost be preferrable, and the thought of them alone in a writer's room together is more than enough high–octane nightmare fuel for me after ENT. The problem there was a yes–man issue while the problem with Orci and Abrams is that Orci didn't bother to flick on his "fan switch" when he probably should have, and Abrams didn't understand why Trek was different from SW. (Again, I harbor no ill–will towards either of them, and will defend Abrams' involvement in SW as a wise decision without even batting an eye, because he's perfect for that film. It's a matter of what position each person is best suited for, and Trek just wasn't Abrams forte.)
Unfortunately, while it pains me to admit it, I agree that what we've seen so far makes this film look a lot better when you don't look at it as Star Trek, and just treat it as "Generic Sci–Fi/Action Movie 9 from Outer Space." It doesn't look terrible, it doesn't make me want to projectile–vomit like STID did, but it still doesn't feel like Trek. You might even say "Jim, it's Trek, but not Trek as we know it. I just hope that the new TV series gets back to the Prime Universe, and to "Trek as we know it," and manages to elevate itself to the level of the previous TV shows. I'm fine with something like "Beyond" on the big screen, but I expect something different from the small screen, especially since I'm being asked to shell out $6 bucks a month to watch it once it's out. If nothing else, I hope that CBS realizes what Paramount doesn't seem too, and that's the fact that Star Trek isn't a Marvel comic book, or a movie based on said comic books. (Not that Marvel comics are "bad," or that they don't have their place, because they do; Star Trek is just something different and should be treated as what it is, and not shoehorned into something that it's not.) I think that's probably my biggest complaint with STID, and I hope that "Beyond" is able to prove that it's addressed said complaint when it's not hacked together out of context in an action–style teaser.
Destructor, I unfortunately can relate to how you feel about STID. If nothing else, it's given me a newfound appreciation for The Final Frontier, (intentionally and unintentionally funny,) and even Insurrection, which feels like it should have been the TV pilot for a "TNG Phase II." While I could go into a whole argument in favor of the new Trek series actually being produced as TNG Phase II, that's another thread let alone another post entirely, and Rolling Stone kind of beat me too it. (The short version being that everything from Heroes to Dallas has been revived in some form with its original cast, and that there's no reason why you couldn't do this with the cast of TNG for a show that'll have a premiere coinciding with TNG's 30th anniversary. While I'd push for a 25th century prime universe series as my top choice, TNG Phase II would be a very close second.) I won't let STID prevent me from seeing beyond in a movie theater, but until more information comes out, there's still a chance I'll be watching it more out of morbid curiosity than out of passion. I've only done that for one other show, and it's just managed to find its footing again after a series of significant missteps. Given that it's the only other show that I'm as passionate about as I'm passionate about Trek, (and that it's much younger than Trek,) I owe Trek the same courtesy of at least giving the film a shot. Simon Pegg keeps me optimistic while I'm admittedly very neutral on Justin Lin, if only out of a lack of detailed knowledge of his past works.
I'm going to spoiler tag the rest of this post, although it's nothing too Earth–shattering.