Abrams Trek merchandise bombed in 2009, no company wants to touch toys from the Abrams universe.TOS and TNG toys are all that companies will touch, because they sell. I wonder why CBS can't figure out that if TOS and TNG merchandise is popular and sells, why won't they make tv and movies that are made in the style of popular merchandise that sells. It still remains to be seen if Discovery is successful and even longer to be successful in the merchandise arena.I don't see this show spawning a big merchandise line.
The reason they bombed was because to kids Star Trek wasn't anything to get excited for. Paramount were greedy by wanting a mainstream toy manufacturer to do the toys. Plus the toys Playmates produced for Star Trek 2009 were awful, I mean, Happy Meal toys were made to a better standard. These were complete tat
Had DST been given the go ahead to produce a toy line based upon the 2009 movie, my guess is that it would of sold really well because there was already an established Star Trek line produced by DST that fans had come to enjoy and collect and the 2009 movie appealed directly to the kind of audience that would of been mostly made up of geeks and nerds that have disposable income to buy toys.
If I were DST Chuck, I'd be really annoyed with how CBS have handled Diamond Select and I'd be in no rush to spend money producing Star Trek products that aren't going to sell as well as they would of had my company been awarded the licence to produce toys from the new Star Trek TV series.
That being said, DST could be working on some really great Star Trek stuff that will be released in due course when they're ready to release it. Can't say I'm all that interested in their Star Trek stuff as they've hardly released anything but if they have a licence to do the Abrams Star Trek stuff then I'd be keen to see what they do - the Enterprise is certainly something I'd like to see but if they began putting proper articulation in their Trek figures I might be willing to spring for a Jalyah